Web performance management is a necessary part of online marketing services. Unlike business today, you may probably invest a lot of time and money for developing a successful site or an application. The performance of your website also determines user retention, conversion rates and other factors that affect the success of your online business. The process depends on tools that help to track your web performance and manage it accordingly. There are main 7 tools that you can use to measure your website performance.
Web Performance Measuring Tools
-
PageSpeed Insight
Page speed refers the turn around time that your site takes to display the data. The PageSpeed Insights is a broad spectrum page analysis. Along with delivering the raw results, it also offers improvement suggestions. Moreover, it separately provides the reports for desktop and mobile devices for accessing your website. It displays the detail information like leverage browsers caching, specific resources, and links with more explanations.
-
WebPage Test
It runs a series of tests for your website URL and creates many types of reports. It helps us to choose from the 50+ sites via dropdown or spiffy map interface as well as let us specify a browser. Even, you can specify the mobile device which makes you easy to compare page performance accordingly.
-
Pingdom
This one is the popular tools that analyzes a full page test and deliver highly detailed and readable report. It also helps to choose the Pingdom site from which you can run the test. The Pingdom report details include the overall grade, specific insights along with individual letter grades, general summary, resources references, content size, response codes, etc.
-
Lighthouse
It is an open source automated tool that helps to improve the quality of web pages. It can be run against web page and any requiring authentication. It helps with audits for performance, progressive web apps, accessibility and many more. When you put the URL to audit, it runs a series against the pages that generates reports displaying how well the page performs. From here, the failing audits will indicate what you need to improve in your page. Each audit contains the reference code with the details why the audit is necessary and how to fix it.
-
Usability Hub
Rather than relying on click rates and percentages, Usability Hub is a way to connect with a neutral audience of website visitors. It helps you to know the real feedback on the usability. It supports to identify the design that is resonated with visitors and hit by the client’s message. You can easily set up the usability hub test on your own.
-
Woorank
Use of SEO techniques to make your online business successful is a good way. Sometimes, the SEO methods are found with some faults such as keyword inconsistency and broken links. So, WooRank is a tool that is utilized to analyze the SEO success by going through all contributing factors. Even, you can get in-depth reviews on usability, backlinks, crawl errors, embedded technologies, social media engagement, ranking, visitor rates, etc.
-
Page Analytics
The most powerful and useful tool that connect your Google analytics account. You have to log in, navigate your site page and click on the extension icon. It will display all details like page views/unique page views, bounce rate, average time on page and percentage of people viewing this page.
Web Performance Indicators
-
Measure Your Audience
The main motive of measuring the audience is to find the traffic growth. It includes the number of existing and new visitors that reach your website each day. It determines your business growth and ranking.
-
Traffic Sources Analysis
Along with tracking the visitors, the number of visits also affect your site performance. Whether the traffic coming via Google, social media marketing or PPC, etc. by analyzing your traffic sources and visitor’s behavior, you will focus on improving your potential customer and marketing techniques.
-
Bounce Rate And Average Session Time
The longer a visitor spends on your website, the more likely they impress with your site. Thus, there will be chances of converting the users into your customer. Bounce rate is when the visitor immediately leaves your site. The thing is, if your site is relevant, easy to navigate and user-friendly, it will not lose the visitor. Thus, it indicates to improve your site.
-
Conversion Rates
When you come to know the number of visitors, source to obtain your site users, what they are doing and expecting from you, it means you are almost to win over your visitors. To increase the conversion rate, you need to add effective CTA such as “Learn More”, “Download Here”, “Request a Quote”, etc.
Finally, by analyzing your website performance, you will become able to improve the areas where your site is not functioning well. This will result in improving the profit and ROI of your online business. With the help of accurate website performance tools and with a team of professionals, you can easily track and analyze your site. If you need the help of professionals then visit CitrusStudio. We provide a full range of digital marketing services in Mississauga.
